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A new full-colour edition of the world��s most highly regarded book on print advertising. Following the success of the first edition, Cutting Edge Advertising II has become the standard global text on print creativity for professionals, marketers and students.
Dozens of new cutting edge print advertisements have been included from the US, UK, Australia and Asia. But that��s not all. For the first time, readers will get to see the latest work from the Philippines, South Africa, China and Eastern Europe. The ads are bigger, clearer and bolder. Virtually every ad is shown on a page of its own, making the text easier to read. In addition, new creative voices have been added to the main text.
No other advertising reference book offers so much colour, new classic ads, coupled with a stellar cast of creative giants, giving page-by-page advice. A thicker, more colourful value-packed book �C now in hardcover and paperback.
- Sales Rank: #1428316 in Books
- Brand: Brand: Prentice Hall
- Published on: 2003-10
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .90" w x 5.84" l, 1.52 pounds
- Binding: Paperback
- 424 pages
- Used Book in Good Condition
About the Author
Jim Aitchison, an Australian, was a former creative director of Singapore��s legendary Ball Partnership and Batey Ads. He has won hundreds of awards (many for Chinese ads which he wrote), and judged some of the world��s top shows.
After twenty years in advertising, he is now an author and divides his time between Singapore and New York.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great Insight to Advertising
By Kurt A Zauke
This book is a classic. The insight into why the big names of advertising created great campaigns is always timely, even in this era of social media.
0 of 0 people found the following review helpful.
Love it
By Lex N
I am a young designer and art director. I have only partially read the book and I love it already.
3 of 4 people found the following review helpful.
An Excellent Book
By John B. Spence
I own an advertising agency and have dozens and dozens of books on copy writing and ad writing -- this is by far one of my favorites. If you are interested in building your skills in advertising this is a really good read -- lots of examples, lots of great ideas - I gave a copy to everyone at my firm.
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